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Learn the secrets of retail success from the man who built America's home-and-craft superstore from the ground up.
The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating - even tenuous - market, but also has grown in the process.
More than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into as $11.3 billion-per-year enterprise.
Green's incredible accomplishments were based not on business-school theory but on his grassroots experiences as a store manager and his creative application of cutting-edge ideas, including:
More than a Hobby is a practical field manual, filled with revolutionary ideas for those who dream of success in the world of retail business.